Loose Leaf for Services Marketing

Know about the book -

Loose Leaf for Services Marketing is written by Mary Jo Bitner and published by McGraw-Hill Education. It's available with International Standard Book Number or ISBN identification 1259867013 (ISBN 10) and 9781259867019 (ISBN 13).

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.