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GEN CMB LL MICROECON;Connect Access Card is written by Robert H. Frank and published by McGraw-Hill Education. It's available with International Standard Book Number or ISBN identification 1259357104 (ISBN 10) and 9781259357107 (ISBN 13).
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become “Economic Naturalists” who see the mundane details of ordinary existence in a sharp new light.