Basic Marketing
- William D. Perreault
- William D. Perreault Jr.
- Joseph P. Cannon
- Edmund Jerome McCarthy
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Know about the book -
Basic Marketing is written by William D. Perreault and published by McGraw-Hill Europe. It's available with International Standard Book Number or ISBN identification 1259060764 (ISBN 10) and 9781259060762 (ISBN 13).
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
