Next Now

Know about the book -

Next Now is written by Marian Salzman and published by Macmillan + ORM. It's available with International Standard Book Number or ISBN identification 1250086337 (ISBN 10) and 9781250086334 (ISBN 13).

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.