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Data Analytics Applications in Gaming and Entertainment is written by Günter Wallner and published by Auerbach Publications. It's available with International Standard Book Number or ISBN identification 1138104434 (ISBN 10) and 9781138104433 (ISBN 13).
Over the last decade big data and data mining has received growing interest and importance in game production to process and draw actionable insights from large volumes of player-related data in order to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation.