The Political Economy of Disney

Know about the book -

The Political Economy of Disney is written by Alexandre Bohas and published by Springer. It's available with International Standard Book Number or ISBN identification 1137562382 (ISBN 10) and 9781137562388 (ISBN 13).

This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.