Global Innovation Management
- J. Christopher Westland
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Know about the book -
Global Innovation Management is written by J. Christopher Westland and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1137520191 (ISBN 10) and 9781137520197 (ISBN 13).
This is an exciting textbook that explores innovation management from a global perspective. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.
