Fans and Fan Cultures

Know about the book -

Fans and Fan Cultures is written by Henrik Linden and published by Springer. It's available with International Standard Book Number or ISBN identification 1137501294 (ISBN 10) and 9781137501295 (ISBN 13).

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.