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Reclaiming Poch@ Pop: Examining the Rhetoric of Cultural Deficiency is written by C. Medina and published by Springer. It's available with International Standard Book Number or ISBN identification 1137498072 (ISBN 10) and 9781137498076 (ISBN 13).
Tracing the historical trajectory of the pocho (Latinos who are influenced by Anglo culture) in pop culture, Medina shows how the trope of pocho/pocha/poch@, which traditionally signified the negative connotation of "cultural traitor" in Spanish, has been reclaimed through the pop cultural productions of Latinos who self-identify as poch@.