Harnessing Place Branding through Cultural Entrepreneurship
- F. Go
- A. Lemmetyinen
- U. Hakala
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Know about the book -
Harnessing Place Branding through Cultural Entrepreneurship is written by F. Go and published by Springer. It's available with International Standard Book Number or ISBN identification 1137465166 (ISBN 10) and 9781137465160 (ISBN 13).
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
