Taking Down Goliath
- Kevin Ryan
- Rob "Spider" Graham
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Know about the book -
Taking Down Goliath is written by Kevin Ryan and published by Springer. It's available with International Standard Book Number or ISBN identification 1137444215 (ISBN 10) and 9781137444219 (ISBN 13).
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
