The Seven Sins of Innovation
- D. Richards
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Know about the book -
The Seven Sins of Innovation is written by D. Richards and published by Springer. It's available with International Standard Book Number or ISBN identification 1137432535 (ISBN 10) and 9781137432537 (ISBN 13).
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
