Candidate-Centered Campaigns
- B. Arbour
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Know about the book -
Candidate-Centered Campaigns is written by B. Arbour and published by Springer. It's available with International Standard Book Number or ISBN identification 1137387378 (ISBN 10) and 9781137387370 (ISBN 13).
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
