The Making of European Consumption

Know about the book -

The Making of European Consumption is written by P. Lundin and published by Springer. It's available with International Standard Book Number or ISBN identification 1137374047 (ISBN 10) and 9781137374042 (ISBN 13).

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.