Shaping China’s Global Imagination
- J. Wang
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Know about the book -
Shaping China’s Global Imagination is written by J. Wang and published by Springer. It's available with International Standard Book Number or ISBN identification 1137361727 (ISBN 10) and 9781137361721 (ISBN 13).
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
