Marketing Strategy and Management

Know about the book -

Marketing Strategy and Management is written by Michael J. Baker and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1137342137 (ISBN 10) and 9781137342133 (ISBN 13).

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.