Managing Corporate Communication
- Rossella Gambetti
- Stephen Quigley
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Know about the book -
Managing Corporate Communication is written by Rossella Gambetti and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1137292571 (ISBN 10) and 9781137292575 (ISBN 13).
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
