Managing Social Media and Consumerism
- . Rajagopal
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Know about the book -
Managing Social Media and Consumerism is written by . Rajagopal and published by Springer. It's available with International Standard Book Number or ISBN identification 1137281928 (ISBN 10) and 9781137281920 (ISBN 13).
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
