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Shakespeare After Mass Media is written by R. Burt and published by Springer. It's available with International Standard Book Number or ISBN identification 1137092777 (ISBN 10) and 9781137092779 (ISBN 13).
Shakespeare in mass media - particularly film, video, and television - is arguably the hottest, fastest growing research agenda in Shakespeare studies. Shakespeare after Mass Media provides students and scholars with the most comprehensive resource available on the market for studying the pop cultural afterlife of The Bard. From marketing to electronic Shakespeare, comics to romance novels, Star Trek to Branagh, radio and popular music to Bartlett's Quotations , the volume explores the contemporary cultural significance of Shakespeare in an unprecedently broad array of mass media contexts. With theoretical sophistication and accessible writing, it will be the ideal text for courses on Shakespeare and mass media.