Communicating India’s Soft Power

Know about the book -

Communicating India’s Soft Power is written by D. Thussu and published by Springer. It's available with International Standard Book Number or ISBN identification 1137027894 (ISBN 10) and 9781137027894 (ISBN 13).

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.