Key Concepts in Public Relations
- Sandra Cain
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Know about the book -
Key Concepts in Public Relations is written by Sandra Cain and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1137021748 (ISBN 10) and 9781137021748 (ISBN 13).
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
