Current Issues in Political Marketing
- Jennifer Lees-Marshment
- Walter W Wymer, Jr
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Know about the book -
Current Issues in Political Marketing is written by Jennifer Lees-Marshment and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136792120 (ISBN 10) and 9781136792120 (ISBN 13).
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
