CIM Coursebook Marketing Fundamentals 07/08

Know about the book -

CIM Coursebook Marketing Fundamentals 07/08 is written by Frank Withey and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136419497 (ISBN 10) and 9781136419492 (ISBN 13).

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.