Marketing Through Search Optimization

Know about the book -

Marketing Through Search Optimization is written by Alex Michael and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136379398 (ISBN 10) and 9781136379390 (ISBN 13).

Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.