Relationship Marketing
- Helen Peck
- Martin Christopher
- Moira Clark
- Adrian Payne
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Know about the book -
Relationship Marketing is written by Helen Peck and published by Taylor & Francis. It's available with International Standard Book Number or ISBN identification 1136369023 (ISBN 10) and 9781136369025 (ISBN 13).
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
