The CIM Handbook of Strategic Marketing
- Colin Egan
- Michael Thomas
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Know about the book -
The CIM Handbook of Strategic Marketing is written by Colin Egan and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136359095 (ISBN 10) and 9781136359095 (ISBN 13).
Reference source to guide effective marketing practice Supportive material for managers and employees who are building their marketing competence by attending training programmes Includes chapters written by leading authors in their field - Malcolm McDonald, Nigel Piercy and Peter Doyle
