The Marketing Manual
- Michael Baker
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Know about the book -
The Marketing Manual is written by Michael Baker and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136356789 (ISBN 10) and 9781136356780 (ISBN 13).
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
