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Political Communications is written by John Bartle and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136324372 (ISBN 10) and 9781136324376 (ISBN 13).
The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.