The Internationalisation of Retailing
- G. Akehurst
- Nicholas Alexander
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Know about the book -
The Internationalisation of Retailing is written by G. Akehurst and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136304835 (ISBN 10) and 9781136304835 (ISBN 13).
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
