Qualitative Research Methods for Media Studies

Know about the book -

Qualitative Research Methods for Media Studies is written by Bonnie Brennen and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136200886 (ISBN 10) and 9781136200885 (ISBN 13).

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.