Managing Electronic Media
- Joan Van Tassel
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Know about the book -
Managing Electronic Media is written by Joan Van Tassel and published by CRC Press. It's available with International Standard Book Number or ISBN identification 1136031626 (ISBN 10) and 9781136031625 (ISBN 13).
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
