Liberating the Corporate Soul

Know about the book -

Liberating the Corporate Soul is written by Richard Barrett and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136014098 (ISBN 10) and 9781136014093 (ISBN 13).

The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.