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CIM Coursebook 03/04 Marketing Fundamentals is written by Frank Withey and published by Routledge. It's available with International Standard Book Number or ISBN identification 1136005943 (ISBN 10) and 9781136005947 (ISBN 13).
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts