Media Management and Economics Research in a Transmedia Environment

Know about the book -

Media Management and Economics Research in a Transmedia Environment is written by Alan B. Albarran and published by Routledge. It's available with International Standard Book Number or ISBN identification 1135969418 (ISBN 10) and 9781135969417 (ISBN 13).

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.