The Advertising Age Encyclopedia of Advertising

Know about the book -

The Advertising Age Encyclopedia of Advertising is written by John McDonough and published by Routledge. It's available with International Standard Book Number or ISBN identification 1135949131 (ISBN 10) and 9781135949136 (ISBN 13).

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.