Mass Media and Drug Prevention

Know about the book -

Mass Media and Drug Prevention is written by William D. Crano and published by Psychology Press. It's available with International Standard Book Number or ISBN identification 113566207X (ISBN 10) and 9781135662073 (ISBN 13).

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.