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Mass Conservatism is written by Stuart Ball and published by Routledge. It's available with International Standard Book Number or ISBN identification 1135284903 (ISBN 10) and 9781135284909 (ISBN 13).
The papers that comprise this volume reveal how people are intent on preserving not only their wealth but culture too. The individual contributions identify the key arguments used to coax voters, whose natural sympathies might gravitate to the left, to vote for the Conservative Party en masse.