International Marketing
- Sak Onkvisit
- John Shaw
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Know about the book -
International Marketing is written by Sak Onkvisit and published by Routledge. It's available with International Standard Book Number or ISBN identification 1135275475 (ISBN 10) and 9781135275471 (ISBN 13).
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
