Strategies in Global Competition (RLE International Business)

Know about the book -

Strategies in Global Competition (RLE International Business) is written by Neil Hood and published by Routledge. It's available with International Standard Book Number or ISBN identification 1135127859 (ISBN 10) and 9781135127855 (ISBN 13).

The main thrust of Part 1 is to give some understanding of the concept of ‘global competition’. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.