Political Marketing
- Jennifer Lees-Marshment
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Know about the book -
Political Marketing is written by Jennifer Lees-Marshment and published by Routledge. It's available with International Standard Book Number or ISBN identification 1134084102 (ISBN 10) and 9781134084104 (ISBN 13).
This book is the first comprehensive textbook on political marketing. Drawing on the latest theoretical work and applying it to a wide variety of international case studies, it provides an essential resource for all students of political marketing.
