Internet Marketing

Know about the book -

Internet Marketing is written by Mary Lou Roberts and published by Thomson South-Western. It's available with International Standard Book Number or ISBN identification 1133627013 (ISBN 10) and 9781133627012 (ISBN 13).

INTERNET MARKETING, 3E, International Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.