Data Mining Techniques in CRM

Know about the book -

Data Mining Techniques in CRM is written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1119965454 (ISBN 10) and 9781119965459 (ISBN 13).

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.