Museum Marketing and Strategy

Know about the book -

Museum Marketing and Strategy is written by Neil G. Kotler and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1119363748 (ISBN 10) and 9781119363743 (ISBN 13).

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum