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Type Rules is written by Ilene Strizver and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118758668 (ISBN 10) and 9781118758663 (ISBN 13).
Type Rules!, Fourth Edition is an up-to-date,thorough introduction to the principles and practices oftypography. From the fundamentals to cutting-edge applications,this edition has everything today's serious designer needs to usetype effectively. Dozens of exercises reinforce authoritativecoverage on such topics as how to select the appropriate type forthe job, how to set type like a pro, and how to design a typeface,as well as how to fully harness the power of major design packagesincluding the Adobe Creative Suite.Includes video clips showingexamples of projects discussed in Chapter 11- Type on the Web andChapter 12- Type in Motion