The New Rules of Marketing & PR
- David Meerman Scott
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Know about the book -
The New Rules of Marketing & PR is written by David Meerman Scott and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118488768 (ISBN 10) and 9781118488768 (ISBN 13).
Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.
