Marketing Research
- David A. Aaker
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Know about the book -
Marketing Research is written by David A. Aaker and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118321812 (ISBN 10) and 9781118321812 (ISBN 13).
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies′ limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
