Search and Social

Search and Social

  • Rob Garner
Publisher:John Wiley & SonsISBN 13: 9781118283417ISBN 10: 1118283414

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Know about the book -

Search and Social is written by Rob Garner and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1118283414 (ISBN 10) and 9781118283417 (ISBN 13).

This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.