Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

  • Brian Clifton
Publisher:John Wiley & SonsISBN 13: 9781118059593ISBN 10: 111805959X

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Know about the book -

Advanced Web Metrics with Google Analytics is written by Brian Clifton and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 111805959X (ISBN 10) and 9781118059593 (ISBN 13).

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.