Public Relations For Dummies

Know about the book -

Public Relations For Dummies is written by Eric Yaverbaum and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 111805279X (ISBN 10) and 9781118052792 (ISBN 13).

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis