Keep Your Donors
- Tom Ahern
- Simone Joyaux
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Know about the book -
Keep Your Donors is written by Tom Ahern and published by Wiley + ORM. It's available with International Standard Book Number or ISBN identification 111804486X (ISBN 10) and 9781118044865 (ISBN 13).
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
